We Caught the Bug
At APL Shop it all started with the artfully crowded-but-aesthetic vintage logo from the mid-60s. You might be familiar with it. We've highlighted it on a variety of APL merch and it's a perennial crowd (us included!) favorite. Caught in the fervor of vintage logomania, and coupled with corresponding feedback from ya'll, we got curious about other bygone APL graphics and logos.
Enter our colleagues at Austin History Center, who graciously pulled boxes upon boxes of vintage library materials for us to trawl for inspiration. Several field trips to the AHC (historic home to Austin's first Central Library until 1979) later, we successfully gathered loads of images and logos to use in future projects.
A Deluge of Delights
One of the standouts was this charming hand-drawn porcupine reading a book, crowned with a punny line. This curious creature graced marketing materials in the late 60s, once serving as an ambassador to promote the library during National Library Week. We knew this illustration had to make a very belated encore, and we collectively landed on a double-sided tee as the medium.
For the back graphic, we chose a simple lower-case iteration of the APL logo that caught our eye on materials dating from 1971. And voila, our new tee was born!
Stay tuned for upcoming vintage-inspired products. Keep up to date with new releases and announcements by subscribing to our Newsletter.
Shop our Vintage Logo Collection HERE.